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Top 4 Marketing Tips for the 4th of July

Independence Day marks the height of the summer. While the average consumer spends $300 to celebrate all things American, businesses have the opportunity to take advantage of this holiday spending bump with creative, seasonal campaigns. To get you started, we've compiled a list of our top 4 patriotic marketing ideas to help you promote your business this July.

fourth of july popsicles

1. Run (and promote) 4th of July Discounts

The 4th of July is more than fireworks and cookouts. Consumers are engaged and looking for holiday deals during this time of year, so be sure to grab their attention with sales or specials during this holiday week. Promoting posts with holiday-themed merchandise on social media or even setting up a Facebook ad with a patriotic offer are fast, inexpensive ways to get the word out about a sale, promotion, or party to attract new and old customers. Does your business sell a service? Promoting a discount for new clients who book during the holiday week can be a great way to expand your client base. Let us help you launch your campaign.

2. Show off Your Red, White, and Blue

Use social media to showcase your products in patriotic hues. Create a photo gallery showing off travelers in summer getaway looks, or repost your followers photos in their favorite flag t-shirts. Be sure to use holiday hashtags like #indepdendenceday and #4thofjuly to share your products with potential customers searching social for holiday happenings.

3. Participate in Local Events

It's the 4th of July weekend, and chances are, there are a ton of events in your community to celebrate the occasion. Whether it’s a parade or a fair, make an appearance and promote your business or organization. Feeling extra festive? You can even host your own holiday-themed event to share your product, service or cause. It’s a surefire way to engage new potential customers face-to-face. Don’t forget to share it on social media to connect with current followers!

4. Celebrate the Season with a Patriotic Photo Contest

Ask followers and friends to share how they show their American pride in exchange for great prizes from your business (think free swag or a deep discount to shop with you). Include an entry form as part of the campaign, and capture valuable data you can use in future campaigns.

Ready to get started with your 4th of July campaigns? Let us help you create something fresh!



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